With the extensive expansion of his Donny Osmond Home line to include furniture, outdoor furniture, art and accessories, Osmond and his wife, Debbie, are becoming favorite faces for furniture retailers as well.
During the Las Vegas Market, several showrooms will feature new additions to the Donny Osmond Home collection. Coaster Furniture will introduce 116 SKUs including upholstery, case goods and accent items. Art Trends is bringing 74 new fine art SKUs to market, increasing the total line to 324 total SKUs.
ScanCom is bringing a city and country collection to outdoor via Osmond’s Patio Line. Pieces in the new collection include chairs, a sofa, a dining table and triangular table, a planter, a cushion box, a console table and a lounger. All of the items are available in two wood finishes, Rustic and Natural.
Sagebrook Home is adding 67 new SKUs at market, increasing the total SKU count to 205. In addition to home décor items, wall art and décor, mirrors and accent furniture are offered in the collections.
The diversity of the brand paired with Osmond’s consumer appeal has generated success at retail according to Larry Alterwitz, president of Walker Furniture.